What is Noni?

Noni is a natural fruit, not a medicine, and its scientific name is Morinda citrifolia L.

The fruit is approximately the same size as a potato; yellow, but changes to white when ripe.
It has a bitter taste, and it doesn’t smell very good.  Noni is generally used as a Dietary Supplement, and a lot of health benefits are attributed to it. Thousands of people around the globe are the proof of its effectiveness.

Data sheet

Scientific name: Morinda citrifolia L.

Common names: Noni, Nonu, Indian Mulberry

Origin and geographic distribution:
Panama, mostly in the areas of Bocas Del Toro, Colon, and San Blas.
Outside Panama: Antilles (general), Asia, Central America (general), Oceania (including Australia).

Plantas de Noni

Status and Economic importance:
Found in the wild and commercial farms. There is a nutraceutical market for the noni fruit.

The Noni plant blossoms in virgin lands, generally near the sea; it transforms into a tree and grows up to 10 to 20 feet high. It gives fruit the whole year round, and the flower is white.

The fruit has approximately 8 cm in diameter, from yellow to white and the pulp is brown and dense.


The fruit is famous in Panama (and other countries) for its health benefits.

Noni is used for consumption under the following forms: juice, nectar, tablets, capsules and tea.

Analysis have shown that it is rich in elements basic to humans, like:

  • Fiber
  • Proteins
  • Iron
  • Vitamin C
  • Calcium
  • Zinc